Karachista is Pakistan's top news, entertainment, music fashion website. If they dont succeed in life its a very harsh thing for a parent to look back and say I should have tried harder, says Sadaf. LIMITED. Honey, India need not copy you. But yes, I appreciate you are doing something good for the Pakistani society and thus, humanity. Again it was not a big vision; we said lets start this and see where it goes. SM: In retrospect I think that had we had business degrees we would have been savvier, although our baby steps toward the bigger picture worked for us. If youre trying to be on a level playing field with men, I think young girls need to gather themselves and have the confidence to ask for equal treatment. Safinaz is sitting with a young Italian girl, married to a Pakistani and hence having moved to Karachi when I walk in; she's helping her understand the market dynamic so she can start her own label. ", Sana says, "I am just excited by the whole thing. When youre unhappy, put on a nice big smile, tell yourself Im happy and your physiology changes your psychology., The dynamic Salina is a proponent of work-life balance. SM: When we worked for Lakhany Mills there was only one collection a year and we got paid for it. For the best experience on our site, be sure to turn on Javascript in your browser. My husband is my backbone and lets me be the person that I am, she says. We followed our instincts and they were spot on. A: Then there is the issue of designers themselves copying prints. Therefore, after graduating with a Masters degree in textiles from Central Saint Martins in London, she returned to Karachi and carved a special place for herself in the textile sector. But along with their sense of evolution, its also their attitude that has dictated their success. ", "A lot of people dont have the kind of liquid cash, of 2 lacs or more, that a customized bridal costs these days," Safinaz explains further. A: Twenty-five years ago, did you have a vision of how SANA SAFINAZ would play out? Copying is a worldwide issue; even the big French fashion houses struggle with the problem. To handle the business aspect, we are hiring professionals to push it forward. People dont understand the value of time; they stumble to their 11 am meetings at 1. [3] Hashwanis had migrated with the third Ismaili Imam Agha Khan from Persia in the early 1900s and settled in Lasbela, Balochistan. Our lawn business has been going for the last six years and it is galloping now. PHOTO: FILE Designer duo Sana and Safinaz were spotted at the launch of their pret store in Lahore on June 3. "When youre being humble and moving from point A to point B and youre not jealous of others and concentrating on what youre good at, I think thats the reason for our success, too.". Sana Safinaz contact info: Phone number: +92 21111003005 Website: www.sanasafinaz.com What does Sana Safinaz do? Female surgeons do have it difficult and the choices they have to make on a daily basis are not easy, she admits. You can never rest with retail. ""One of the recipes for success is failure as well," Sana is honest to admit. Why would a young girl like Sasha or Zuwair (Safinaz and Sanas young daughters) trust a 50-year-old? Theyve broken the glass ceiling, to say the least. I do sometimes like taking my time off but for me the best thing to do is to have a nice day out with my children so we can all have a good time together. In 2021, "Mahay" collection, broke all records ever made in fashion industry with ever highest sales worldwide. We get into deep, long, and annoying conversations about post-colonial hang ups. Mehrs mother is her best friend. Sadruddin Hashwani - Pakpedia It wouldn't be wrong to call Sana Hashwani and Safinaz Muneer revolutionaries when it comes to their . This is standard practice. But were from the first generation of fashion designers and we have outgrown the third generation. Working for them has been one of the best decisions I ever made.. Public asset : 397,260 USD. SM: Retail is only as good as your team is. I was just like wow! This is precisely our reaction when we see Bina Khans transformational looks on brides. She is what she is today because of her mother. SH: This happens. Once we reached our 100th issue we knew that we were in control and we could do this.. Women unnecessarily make themselves go through the guilt of not doing enough. Im basically responsible for 236 lab specimen collection units from Karachi through to Gilgit, 11 stat labs spread through the country, one tertiary lab at stadium road campus, and 12 outpatient medical centers in Karachi, Rawalpindi and Lahore.. And after him, we will pass the baton to another person and we realize that succession plans are a key component of work. The fine-line comes when the design is copyrighted or if you use the design of a living artist. Salina has also launched Salina Cosmetics which is an all organic beauty product range. All you have to do is get a monthly facial and a good face wash. You dont need to be lavish. JavaScript seems to be disabled in your browser. Sana Safinaz Lawn Collection 2014 - 'A Combination of Two Designers' August 22, 2022; 0 Comments; Sana Hashwani and Safinaz Mureen. SM: You have to keep on tweaking the model because it is not a science that has been worked out in Pakistan. Failure has come many times. There were fights, logistical problems, and breakdowns but they always kept on pushing. Running a business in Pakistan is a challenge in itself. Today, almost 30 years on, the brand is still defined as a trailblazer for upcoming brands and has become one of the . Reams upon reams of cloth draped around each model. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. But it is also crucial to not forget your roles as a parent, as a daughter and as a partner in your efforts to achieve your goal. I am trying to progress to a newer place and learning new things. While managing such large projects in the service sector of Pakistan, Iqraa is also a wife and a mother and knows how to value and nurture relationships. There have been many moments when we wanted to quit. Fashion never stops. But managing to complete her CA despite all the odds was Shaguftas miracle moment. This week, our Ponds Miracle Women mentor is Sana Hashwani, the co-owner of the high end fashion empire Sana Safinaz. Being a mother is hard work. Among other things, her daily to-do lists also have son time during which she focuses just on her son. Included on the apparel side is the brands latest venture in retail. "We came in as two very young girls," smiles Sana, "set up a business and we sort of led the path. The mall has something for everyone, young or old. A: What are the main challenges for fashion as an industry? She remembers how she and her partner could not even have imagined running a weekly magazine. Due to her versatile nature she is well known among her fans across the country. They see we are committed to the brand; that we are moving forward, investing and building the brand. Safinaz laughs when I mention that; she says she has to buy her own designs and then wait forever for the indispensable master sahib to find the time to tailor them. SM: Look at the number of Fashion Weeks taking place every year. Then there are the electricity and security issues; there is a strike and you lose three or four days and everything goes haywire with delivery issues. Sana Safinaz & the secret of their success | Instep | thenews.com.pk . We were just numb; we were just doing what we were doing. That creates a nice balance and helps me unwind., While Iqraa always seems to be on the top of her game, she too, has had her moments of weakness. R they both sisters, both are doing grt job. Good for them. But we know we have to be resilient and go for it. Later when my family moved to Singapore, I had the opportunity to move there, but I decided to stay here, says the warm and very energetic Salina Taqi. SANA SAFINAZ: Sana Safinaz was founded in 1989 by the two women Sana Hashwani and Safinaz Muneer. SAFINAZ MUNEER: SANA SAFINAZ is a powerhouse, although a lot of people still havent really picked up on this. "We have great resources, a great CEO, a great fashion head. Sana rocked this off-shoulder crme printed tunic with a pair of straight black pants. But its not just their achievements which make them so inspirational, its their attitude. Sana and I have no knowledge of retail; we are learning day to day. 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But having cracked the code for commercial success as well as creative excellence - almost a dozen Lux Style Awards sit on their desk as testament to their excellence - it is no wonder that Sana and Safinaz are still excited by fashion. But with Paperazzi they changed their pace completely. We can generate our own electricity, our own water, youre not particularly supported as small businesses, all of us are floundering and working out how to do things for ourselves. Other countries have a proper structure, they have unions and councils. Currently Im working as COO of AKU hospital, clinical labs and outreach services. [5][6] What helps them retain their sanity, other than having solid and well-rooted personal lives, is the fact that - as a corporation - Sana Safinaz has become very independent. She always wanted to be known for her own work rather than being recognized as the cousin or the sister of someone successful. Mehrs children are her little miracles. Join Facebook to connect with Sana Hashwani and others you may know. KARACHI: In an exclusive interview with . After failing to get into any college in Karachi, Shagufta decided to pursue her education privately. It is not healthy for anyone in any kind of setting to be the one to make the sacrifices while everyone else walks all over you but any relationship is a give and take so sometimes you put yourself first and at other times, your partner, child or a parent. To maintain her own health, she practices yoga and makes sure she cleanses and moisturizes her skin to keep it fresh and young. She has always been there for her, pushing her to be the best version of herself, and catching her whenever she has fallen. From my mother to my sisters and my cousins, everyone has been doing great things. "Our first ever show was a disaster; I remember Safinaz cried after it. Now, the only important thing for girls is not just looking good and getting married. However, because of the support of her husband and in laws and the sense of positivity instilled in her by her mother, she snaps out of pessimism very quickly. Let me explain. Sana Hashwani and Safinaz Muneer were in conversation with Mariam Ali Baig. The same goes for interiors; people are not interested in our team designing their house, they want to talk to us; they want our vision. At Sana Safinaz there is always something happening - theres even a store raid and bloggers meet for their 2019 luxury lawn this week - and it happens with good taste and creativity. You have to protect your business smartly. ", "I couldnt sleep for a month," Sana then recalls the many times her lawn campaigns were targeted for being elitist or racist. Saadia Qamar March 20, 2011. This is about two Pakistani women designing for Pakistani women, and when you get that instinct down to a pat, there is very little that can throw you off track. She believes that if one pursues progress then every setback and every challenge is motivation to work even harder. Abroad, when a designer retires, the design house goes and finds the next top designer. In April 2016, he and his son, Murtaza Hashwani, were named in the Panama Papers.[8]. @F. Shah I guess they design for the niche, not for general public. Do they also have a succession plan in place, I ask? Dont they worry about being plagiarized, as the copycat culture has snowballed in the past decade or so, with the countrys major designers worried about the lack of regulations when it comes to intellectual copyrights. What part of your business excites you the most? Currently Sana is heading PR for Sana Safinaz while simultaneously being their brand representative for Outhouse Jewelry. She was in a relationship with a man named Ismail Khan. "Our first ever show was a disaster; I remember Safinaz cried after it. Sana Safinaz is part of SSFR (PVT.) She advises other young girls to do the same, and to not be bothered by the opinion of others. Sana Safinaz - Wikipedia Abroad retail is massive. Facebook gives people the power to. She was much older and that allowed her to become calmer and wiser. Therefore, women must choose this field with caution. "Of course we do," says Sana. She unwinds with TV shows, reads books, and hangs out with friends and family. That is the crux of the matter. A: So it is contained? SH: There used to be limited supplies in terms of thread, buttons, lace Today, hundreds of markets cater to this. It was quite a dilemma since Mehr was pregnant with her second child and had to give time to family, but the opportunity was too good to pass. These girls hadnt even finished schools, nor could they even write, but due to this government initiative, they went on to become the highest earners in their household. There are no tried and tested processes, and unlike other fields where once the formula is worked out, you can keep doing it 24/7/365, we have to reinvent ourselves five times a day. Sadruddin Hashwani - Biography - MarketScreener I remember I worked from day 1. Sana Khan with Vishal Karwal. Mehr recalls that once the binding of the magazine wasnt done properly and it was falling apart and I was having a panic attack. In lawn you can take a legal route because theres too much money involved. Included on the apparel side is the brands latest venture in retail. Her strength and support is the reason behind the success of each and everyone in my family. SH: Getting there. SH: This is the thing with age. "We just love what we do," says Sana Hashwani, as she sits down with a cup of black coffee. Lawn is a phenomenon unique to Pakistan. But what you need to do is push yourself harder, organize yourself, and prioritise what is important. 30 (2019) Area served. The CEO of Nishat Hotels and Properties, this young mother is successful, patient and extremely down to earth. We are the only premier luxury retailer offering elegant ready-to-wear & fashion fabrics, tastefully printed and embroidered along with avant-garde silhouettes for the modern woman. Its cheaper than lawn, so we will hit another dynamic in the population. Whatever weakness I highlight; workplace pressure, home pressure, kids demands, husbands demands, one thing everyone has to be very clear about, is their goals. Pom ppt final.pptx - SANA SAFINAZ Term Presentation SANA There are always projects, opportunities. Terms and Conditions Privacy Policy. He is creator and chairperson of Hashoo Group, an agglomerate of PC Hotels. We provide you with the latest breaking news and videos straight from the entertainment industry. I dont even have words for how good they are. Oskar Schindler - Wikipedia Bahasa Melayu, ensiklopedia bebas She somehow picked herself up, suffered a minor concussion yet overcame it through positive reaffirmation. After her evening yoga sessions, she spends half an hour in a nice long bubble bath which helps her unwind and rejuvenate. After that we decided that we are going to do lawn on our own. However, this is a learning process and a very young field in a young country and Safi and I have learnt from mistakes that someone 10 years from now will not make. If you start thinking like that, youll be able to figure out your way through any situation. Sana Hashwani of Sana Safinaz tests negative for COVID-19 A: So the brand is very much associated with the two of you? I design lawn entirely on my own. But after becoming a mother my perception of life has changed. In carving her career path, she does feel bogged down sometimes because of the demands she has to meet as a mother. I know how to strike the balance between being their teacher and also their friend. Salinas journey is an inspiration for all those who sometimes get pulled down by their own do-lists for the day. We never think ahead of ourselves; we take one step a time. Looking after 2 babies is difficult and sometimes weak moments take over when I want to give up, explains Sehr. "And thats actually the reason why things have taken off. ", The News International - Copyright @ 2010-2023, The little prince and the art of perception management, From Pakistan to Jordon, with love from Jimmy Khan. What is the use of it? Some of the teachers that taught me are still there and they are my mentors, she says. But Im not. Theyre going to trust Mohsin. I am what I am because of the unrelenting love and tolerance shown towards me by my mother. I have now decided that the answer to this problem is sleeping less! With lawn we could have simply hit the cruise button and stayed there; we would not have gone into retail and been very happy. Sana Hashwani has not tested positive for the novel coronavirus, said Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday while condemning the . The field comprised of only a handful of women at that time. That is the scary bit! When we started off, we were the new kids on the block; there was Shamaeel, Rizwan and Faiza. Striking the crucial balance between professional and personal life is also a major struggle for her and she believes that children should be the most important project for any woman since there is no way to go back in time later. While Sadaf feels going through the strenuous process of becoming a doctor was not that difficult, since she came from a family on doctors, getting into a male dominated field was a bit of a challenge. Im constantly evolving. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. In May 2011 in a press conference, he expressed his support for Pakistan and its institutions, particularly military and expressed confidence in the abilities of Pakistanis. Wow, never heard that one before. Sana Hashwani Safinaz Muneer: Headquarters: Karachi, Pakistan. Of course, theres healthy competition and were all competing against one another but theres also a line that you draw. She passed all her exams in her first attempt and was one of the few to complete her CA in the 4 year duration. Sana and Safinaz are the most non-political and pleasant people in the field. Interview: Sana Hashwani and Safinaz Muneer of SANASAFINAZ - People - Aurora Sana and Safinaz on their 25 years in the industry, maintaining product quality, and dealing with copied. Salina now tries to go through the day in a disciplined manner but this is an alien concept to a lot of people. "Were already looking at perfumery, were looking at many avenues," Sana elaborates. Every Monday morning, I feel I cant go on anymore. But Mehr manages to pull through every time and the cycle continues. Her entire family asked her to quit her job, and after consulting several people, she decided to work part time. View Sana Hashwani's profile on LinkedIn, the world's largest professional community. We meet at the Sana Safinaz studio on the Mai Kolachi road in Karachi; its a little wooden door that opens to a wonderland for women. She wasnt the best student, pass percentage was low and there were only a handful of women in the field. However, the company was nationalised in 1973. This is a one-on-one business; nothing is available from a store, because the minute we open a store, the market will be flooded with copies. For the best experience on our site, be sure to turn on Javascript in your browser. Especially for girls in this misogynistic society. Women today are educated, talented and accomplished, and these traits go hand-in-hand with being financially independent. [1] In 2014, they celebrated their Silver Jubilee on completion of 25 years of their retailing history. (LHR) +92-42-3575-8120-25 20-N, Gulberg II Lahore, 54660 In 25 years we have taken the brand from couture to prt and this says a lot for us as a brand. What is so great about having your own stores is that you can deliver on the trust value of your brand and in this way control your image. She started working when she turned 19 and married her high school sweetheart 15 years ago. I also do wall art, pen and ink drawings, and have also done a few low key shows. While Miracle Woman Iqraa has much to be proud of professionally, her Miracle Moment is the birth of her second child. When youre younger, little things seem big. I am learning how to turn every obstacle into a non-obstacle and every defeat a learning ground. 2 years ago, Mehr, along with her partner Sameena Khan, started a glossy magazine called Paper Magazine. They were then approached by Pakistan Today to rebrand their weekly magazine. Their position is professionally very strong. She had the desire to, in some way, give back to the society and her place of education so teaching was the most natural and perfect way of achieving that. With a heart of gold and a cheerful demeanor, Miracle Woman Sehr Kazmi knows well how to juggle motherhood and work. Miracle Woman Seveen Muneer is cheerful, affable and just the right blend of tradition and modernity. Being a yoga instructor, Salina believes in being emotionally aware aware of your mind, thoughts, life and destiny. A: How did you start? They are starting to believe in our brand. It is evident that self-care is a high priority in her life. Hence she immersed herself in her studies with fervor and eventually obtained a national level position in her exams. After performing poorly in her intermediate exams, she saw her dream of becoming an engineer shatter. And it didnt stop there. After Shaguftas children got older, she switched back to a full time job. "Our finger is always on the buzzer," says Safinaz.